Dell uses Twitter to grow sales

Client:
Dell

Campaign Summary:

Dell’s utilization of Twitter already has people talking after earning $1 million dollars over the holidays. Initially using their Twitter account to point to general sales, the company is now using the micro-blogging platform to share exclusive deals.

The result? Followers of @DellOutlet more than doubled from 12,000 to more than 25,000 in less than 10 days. This number just keeps growing – at the time of posting this was over 48,000.

References
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• TechCrunch
• The Blog Council