Agent Provocateur – Using Social Media to get attention

Lingerie brand Agent Provocateur has launched a blog, Twitter feed, and Facebook page as its latest marketing tactic to promote its product line.
The Marketing Vox blog has the full story
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7-Eleven Day – Facebook Style
Client:
7-Eleven
Credits:
Constantine Frantzeskos
Campaign Summary:
A campaign run by 7-Eleven on the 7th of November (or 11th of July in the states) where they gave away free a free slurpee sample to every person who walks into a 7-Eleven and says to the guy behind the counter: “Happy 7-Eleven Day”!!!
Not a true social media campaign as such, but used a Facebook event page to promote the day.
Campaign Results
- 9545 confirmed guests
- 47304 invites sent
- 1078 wall posts
