Agent Provocateur – Using Social Media to get attention

Lingerie brand Agent Provocateur has launched a blog, Twitter feed, and Facebook page as its latest marketing tactic to promote its product line.

The Marketing Vox blog has the full story

Dell uses Twitter to grow sales

Client:
Dell

Campaign Summary:

Dell’s utilization of Twitter already has people talking after earning $1 million dollars over the holidays. Initially using their Twitter account to point to general sales, the company is now using the micro-blogging platform to share exclusive deals.

The result? Followers of @DellOutlet more than doubled from 12,000 to more than 25,000 in less than 10 days. This number just keeps growing – at the time of posting this was over 48,000.

References
Thanks to the following sources for the information contained in this case study. Please visit their sites for more info:

• TechCrunch
• The Blog Council